Pattern

Logo

The word illustrious means 'well known' and so the blue circle/sphere represents the world and the arrow represents the company being known.

This was extremely frustrating. I could not make it look like the tutorial to save my life.

I learned how to make fill.

I wanted '14 billion' to be my emphasis because its an outstanding number, so I made it large and bold. I also wanted 'ocean' to be noticed, so I made it larger and put lines around it.

I made the word 'I'll' bigger than 'make it to the' because I felt like it was slightly more important. I selected the color black for 'I'll make it to the' and 'I have' to make them stand out more so than 'if' & 'to'. I wanted 'moon' to be my emphasis so I typed it in all caps, made it large & white, and kerned the letters to make them spread out more. I typed 'have' in italics to put a little bit of stress on it. I wanted 'crawl' to be noticed, but I feel like the word itself is weak, so I made it pretty small, but I put it in italics so its still noticed. The texture of the background and the moon is smooth because of the gradient. I think that where the purple starts to turn to black it creates line and sort of divides the page. The round shape of the moon creates a feeling of serenity.

http://www.azlyrics.com/lyrics/redhotchilipeppers/scartissue.html

Color Worksheet

1. Define hue: Distinguishes one color from another
2. Define value: Lightness or darkness of a color
3. Define saturation: Brightness
4. How many colors are available on our computers?
5. Define secondary color: Two primary colors mixed together
6. Define tertiary color: A primary and a neighboring secondary
7. Define complementary colors: Colors across from each other on the color wheel
8. What are the primary colors in Photoshop? Red, green and blue
9. What are the secondary colors in Photoshop? Cyan, magenta and yellow
10. Define subtractive color model: Mixing three colors together and creating black
11. Define additive color model: Mixing three colors together and creating white
12. Is RGB additive or subtractive? Additive
13. Is CMYK additive or subtractive? Subtractive
14. What is the RGB color model used for? Screen
15. What is the CMYK color model used for? Press
16. Define analogous colors: Colors next to each other on the color wheel
17. Define tint: Adding white to a pure color
18. Define shade: Adding black to a pure color
19. Define neutral: A combination of complimentary colors
20. What can be said in general about warm colors? Jump forward into prominence in a piece of design
21. What can be said in general about cool colors? Recede into a design
22. What color is associated with stability? Green & blue
23. What color symbolizes royalty? Purple
24. What is the color of cleanliness? White
25. What color symbolizes freshness? White
26. Which colors are associated with joy? Yellow & orange
27. What color symbolizes passion and danger? Red
28. Dark red is associated with: Vigor, willpower, rage, anger, leadership, courage, longing, malice and wrath
29. Reddish-brown is associated with: Harvest & fall
30. Dark orange is associated with: Deceit and distrust
31. Gold is associated with: Money
32. Yellow is associated with: Intellect, freshness and joy
33. Dark green is associated with: Ambition, greed and jealousy
34. Olive green is associated with: Peace
35. Light blue is associated with: Health, healing, tranquility, understanding and softness
36.  Dark purple is associated with: Gloom and frustration

Why is the use of color important in graphic Design? Because color can evoke emotions and make your targe

Pants

My design represents one word art because the line and shape of the letters create the basic shape of the word itself. The long line of the 'p' and 's' create the outer edges of the pants. The word pants looks like a pair of pants.

I typed 'earth' on a circle path because the word earth makes me think of a sphere, seeing as how the earth is a sphere. I wanted art to be the emphasis so I changed the type face, kerned it so all the letters are really close and made it bold. I wanted 'eh' to be a boring word so I spaced the letters out for a lot of negative space.

I think my glyph monster turned out pretty well. I just wish I didn't use big symbols to outline, and then use smaller ones to fill in the negative space. I wish I would have just used smaller shapes and build value with them.

Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

Ascender Line – Imaginary line that determines the height of ascenders
2. Base Line – Imaginary line where all the characters rest
3. Ascender – The distance between the base line and the ascender line
4. Cap Height – Height of the capital letters
5. Descender – Stroke of a letter that dips below the base line
6. Ascender – Stroke of a letter that rises above the mean line
7. X-height – The distance between the flat top and bottom of a lower case letter that has no ascender or descender. The distance between the base line and the mean line
8. Cap Line – Imaginary line which determines the height of the capital letters
9. Mean Line – Imaginary line that determines the height of lower case letters
10.  Descender Line – Imaginary line which defines the bottom reach of descenders

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: The hooks on letters that make them easier to read
Define Sans-Serif: Without serif
When do you use Antique Fonts? For a nostalgic feel
At most how many words should be Decorative Fonts at a time? Three
What does a script font resemble? Handwriting
What element of design does script represent? (From elements lesson) Line
Why use Symbol Fonts? Embellishmenthttp://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/images/lect5b/fontDecorativeBody.GIF

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: Art and technique of arranging type in order to make type visible
Why do designers need a solid foundation in typography? Because everything you touch, see and create is impacted by the use of writing styles and techniques
Kerning: the space located between individual letters of a word
Leading: the space between the lines of text
Tracking:  the creation of “rivers” of white space throughout the text body

When do you use the following?
Center Alignment: Headlines or titles
Right Alignment: more professional look, frequently used for business cards
Justified Alignment: news papers and text books, can cause tracking.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad styling
What is legibility? The ability to easily read something
Type size smaller than 7pt is: difficult to read
Type size smaller than 3pts is: utterly illegible
Type range for legible type is: 8 to 14 pt
What do you use for long passages? serif
What case do we use for Body? Upper and lower
What is measure? Width of the text column
What can you tell me about Ragged Edges? It’s the uneven side of a text column

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each?
You can set text into regular shapes such as squares, triangles, diamonds, and circles, or format more irregular (organic) shapes. The text need not cover the entire surface, for words, or letters, or numbers can be used in a linear fashion - bending and curving to describe the contours of a particular form. You can use any font type, really. Legibility is not as big of a concern when creating images with text.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons) Because it sets the style and tone of a document and it is an unconscious persuader.

What are the two most important things to remember? Type should not overpower the text and there are no good and bad typefaces, just appropriate and inappropriate
What is appropriate? What do you have to consider? Appropriate is a type face that suits what you’re trying to say. You should consider your reader and the feeling you’re trying to convey.

Tell me the rules:  (there are 10)

1. Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, typesize, and leading for all your body copy.
2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size. Example: If you're using 10 point type, use 12 point leading. Automatic line height will do this for you--never use less than this or your text will be cramped and hard to read.
3. Don't make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.
4. Make paragraph beginnings clear. Use either an indent or block style for paragraphs. Don't use both. Don't use neither, either.
5. Use only one space after a period, not two.
6. Don't justify text unless you have to. If you justify text you must use hyphenation.
7. Don't underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.
8. Use italics instead of underlines.
9. Don't set long blocks of text in italics, bold, or all caps because they're harder to read.
10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they're looking for.

This is my dirty drop. When I was creating the glare/reflection on the water drop I made offset copies and intersected them with the original shape. Then I used the pathfiner window to eliminate the sections of the intersecting shapes that were unnecessary. I made my own paint brush that put the specks of dirt in the drop by creating an ellipse and dragging it into the brushes panel. I changed the settings of the brush so that it would create randomly sized and placed specks.

I used the ellipse a lot to create a lot of the base shapes in this piece: the head, ears, eyes, nose, feet and so on. The shape builder helped me make the shadow on the basket ball and the smile. I used the knife tool to trim down some shapes.

Line - many of my lines are curved to promote a feeling of serenity.
Shape - the shape of the sun gives it the appearance of heat and excitement.
Color - the color of the sky is dark, giving the feeling of calm.

Elements of Design

Line - fundamental mark or stroke used in drawing in which the length is longer than the width.

Color - provides a body or practical guidance to visual impact.

Shape - an area that stands out from the space next to or around it due to a defined or implied boundary.

Texture - the way a surface feels or is perceived to feel.

Space - concerned with the area deep within the moment of designated esign, the design will take place on.

Form - any three dimensional object.